Each year, the World’s Best Vineyards list celebrates the most exceptional wine destinations around the globe — from cutting-edge architectural landmarks and UNESCO-protected cellars to intimate, family-owned estates. While Argentina, Spain, and Chile claimed the top three spots in 2024, Hungary also earned international recognition, with two of its most respected wineries securing places in the global top 50: Szepsy Winery in 35th place and Disznókő in 45th. This spotlight on Hungarian wine excellence reinforces what we already know — that the country’s winemaking tradition, especially in the Tokaj region, is not only historic but world-class.

But what if you prefer something less historical, more in line with what local wine enthusiasts like, beyond the world-famous ones?

Why wine tasting makes a great corporate incentive activity

Corporate wine tasting in Hungary isn’t just about sipping fine wines — it’s about slowing down, connecting with local culture, and sharing something genuine as a team. Many wineries offer beautiful outdoor spaces, farm-to-table meals, and even hands-on workshops, making them ideal for team bonding.

Whether your group prefers a relaxed countryside setting or a more polished sommelier-led tasting, Hungarian vineyards can deliver, at a surprisingly competitive price point.

1. Villány – the southern red wine capital

Villány is Hungary’s most renowned red wine region, situated in the south near the Croatian border. Known for its full-bodied Cabernets and Merlots, the winery offers rustic wine cellars, modern tasting rooms, and vineyard tours by bike or tractor.

Villány. Photo: Hellowine

Why it’s great for teams:

Villány’s walkable wine street and intense gastronomy scene make it easy to plan an all-in-one day trip or overnight retreat. Some wineries also host open-air dinners and cooking classes.

Try: Sauska, Gere Attila Winery

2. Balaton wine region – lakeside wines with a view

The wine regions around Lake Balaton — including Badacsony, Balatonfüred, and Csopak — combine volcanic soil, crisp whites, and jaw-dropping views.

Badacsony wine region. Photo: WinesOfHungary

Why it’s great for teams:

Imagine a ferry ride to Tihany, followed by a lavender-infused lunch and a Hungarian wine tasting in a hilltop cellar with lake views – the perfect corporate incentive activity! It’s scenic, seasonal, and refreshing — the perfect break from a packed Budapest itinerary.

Try: Laposa Estate, Figula Winery

3. Eger – historic charm and bold blends

Eger is famous for its “Bull’s Blood” (Egri Bikavér), a robust red blend with a legendary origin story. The city also boasts Baroque architecture, Turkish baths, and the famed Valley of the Beautiful Women wine cellar row.

Eger by Kami& the rest of the world

Why it’s great for teams:

It seamlessly blends cultural sightseeing and wine. Teams can visit the castle, explore historic wine caves, and enjoy their corporate wine tastings paired with artisan cheeses or chocolate.

Try: St. Andrea, Kovács Nimród Winery

4. Szekszárd – authentic, family-owned wineries

Less touristy but no less exceptional, Szekszárd produces elegant Kadarka and Kékfrankos, with a focus on family-owned, small-batch producers.

Szekszárd, Németh János winery

Why it’s great for teams:

This region offers a quieter, more personal experience. Great for smaller teams seeking authenticity and depth. Several winemakers also provide insight into sustainable viticulture.

Try: Heimann Winery, Németh János winery

How to add a corporate wine tasting experience to your incentive trip

Wine regions in Hungary are accessible — most within 1 to 2.5 hours from Budapest. Whether you’re adding a day trip to your city program or designing a retreat around the countryside, we recommend:

• Private tastings with local winemakers
• Pop-up wine bars at your event venue
• Vineyard dinners or cooking experiences
• Boat & wine combos (especially at Lake Balaton)

Let’s design your next wine-focused incentive

Hungary’s wine scene is versatile, local, and full of surprises — just like the best incentive trips. At HighVibes Budapest, we create wine experiences that go far beyond the usual. Contact us today to start planning your own authentic corporate wine tasting program!